We live in a new era of consumption. Demand has shifted but it hasn’t disappeared. There are more, not fewer, opportunities to build breakout brands and new lines of business.

The growth models of the past are no longer sufficient. Future growth exists, but beyond the comfort zone of most organisations; it is more granular, more difficult, and more opportunistic.

It is time to re-write the rules of demand - how it is generated and converted. It’s time for a Whole Demand philosophy and way of working.


Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail have joined forces to create Kantar Consulting a specialist growth consultancy with brand and marketing, retail, sales and shopper expertise all under one roof.

We are focused on whole demand – we know how to generate and convert demand

Our purpose is to switch on growth for clients, categories and people. Our mission is to re-write the rules of demand and the conventions of marketing and sales.

Our thinking

At Kantar Consulting, our diverse team combines over 1,000 researchers, analysts, consultants, creatives, developers and practitioners working in partnership with our clients to switch on growth. Explore our original thinking on important issues and their implications for your business.