Enhancing Retail Collaboration with a Shopper-Led Approach to Water Category Sales
Impact water category sales with an inventive shopper-led approach to water category development. Secure sign-off from Boots for the new “artisanal” way to sell water in-store.
We know we needed to impress the buyers at Boots and find a way to easily demonstrate the value that a new water category concept could bring to the store.
Using a virtual Boots environment, our team constructed a fly-through of the intended shopper journey. The fly-through included data points to help illustrate what a higher growing water category would be.
We used data and insights plus virtual reality capability to communicate a new definition of water category growth. This project highlighted data and insights that supported new or not yet tried methods of building a water-selling story throughout the store. We relied on data that could show how to build baskets around new shopper decision making.
The inspiration and innovation generated by the Britvic team laid the foundation for a joint shopper activation initiative in 2020. “Using Virtual Reality enabled me to build a positive relationship with a new buyer, this set Britvic as leaders in Merchandising with my customer.”
–Category Manager, Britvic PLC