Mastercard

Developing consolidated marketing strategies & plans


The Challenge

Kantar Consulting helped Mastercard develop a consolidated 2017 marketing plan for the Asia Pacific (APAC) region based on the Global Product Solutions strategy. We helped design a more localised strategy and design a toolkit framework that made best practice case studies actionable for roll-out within local markets


Our Approach

Internal deep dive

Integrating learnings from MLT workshop

Consolided market-level activity plans

The Insight

A new planning process initiated, a clear global view of challenges facing the markets and 11 brand plans crafted which address the identified brand challenges,


The Impact

Developed consolidated 2017 AP marketing plan for presentation to global CMO

Designed toolkit to leverage and amplify best practice case studies


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