Optimize the Meat Aisle for Strategic Regional Grocery
Our client seeks a higher level of engagement and influence with the canned meat buying team. They also want to ensure a smooth approval process. This will allow them to secure final sign-off of their newly proposed assortment.
We created an optimal value set of the shelf using RichMix dynamic data analytics. To improve engagement, our client present the optimized assortment in Kantar’s virtual store, along side brand’s best in class shelving principles.
The project includes an out of stock “ticker” to demonstrate how optimized assortments improve sales each day. Leveraged Storyboard capability for the sales presentation to make collaboration and follow-up easy and engaging.
Combine powerful data sets and visualization in-store to elevate the proposal. The combination has an experiential impact on the buying team. As a result they experience having a newly assorted merchandising set and the impact of out-of-stocks in the canned meat aisle.
- All proposed changes were brought to life through data analytics and VR visualization.
- Proposed recommendation yields an incremental sales lift of +$2.2M (4.19%) in annual sales increase at regional grocer.
- The project delivery method provided a point of differentiation for the sales team.