Delivering Power to Change Through a TPx project in the Nordics
Orkla wanted to move away from disjointed systems that didn’t grant the right control on the huge amount of data and complex organisational process necessary to profitably run trade promotions.
We provided Orkla with our end-to-end Trade Promotion Management and Optimisation solution to serve as the core engine of their new system landscape – that includes business systems as ERP, enterprise Datawarehouse, supply chain management, CRM – utilized across different countries.
Automated Sales Forecast is supported by a machine learning engine, that can provide reliable future sales prediction – including forward-buying, promo dip and cannibalization – under specific promo strategies and events.
Our TPx solution was configured to be able to manage and harmonize the local needs of the Swedish and Norwegian Orkla businesses and to simplify and support the companies’ holistic promotional process.
The right TPx system can collect all the needed promotional data, organize it and present it to all the necessary stakeholders according to locally defined KPIs and needs. When a promo workflow supports the process, the system automatically updates the promotions in real-time and the related data can be made available to warehouses, where it becomes accessible and able to fuel whole company value chain.
The TPx solution collects, structures and manages the promotional evaluation, with the result of creating better and more effective promotions and dramatically improving information management and allowing Orkla to continue developing business and customer relationships.