Pernod Ricard

Brand Portfolio Strategy

The Challenge

As part of our vodka portfolio work for Pernod Ricard, we spotted the opportunity to build out Wyborowa as a strong second brand to Absolut.

Our Approach

We helped develop “Oddka by Wyborowa” as a new brand extension concept, taking it into consumer research to determine the best positioning direction for a successful, compelling, and distinctive creative execution.

The Insight

We talked to trendsetting vodka drinkers in Chicago and Boston to help understand how to tie together the brand story with the positioning and bottle design.

The Impact

Oddka by Wyborowa launched in the US in 2013 with the unique story of Wit Oddoski and his uniquely flavoured vodka.

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