Brand Portfolio Strategy
As part of our vodka portfolio work for Pernod Ricard, we spotted the opportunity to build out Wyborowa as a strong second brand to Absolut.
We helped develop “Oddka by Wyborowa” as a new brand extension concept, taking it into consumer research to determine the best positioning direction for a successful, compelling, and distinctive creative execution.
We talked to trendsetting vodka drinkers in Chicago and Boston to help understand how to tie together the brand story with the positioning and bottle design.
Oddka by Wyborowa launched in the US in 2013 with the unique story of Wit Oddoski and his uniquely flavoured vodka.