Current Situation: Engaged and Confused
In the eight years that Alight Solutions has collaborated with the National Business Group on Health® (The Business Group) and Kantar Consulting to conduct the Consumer Health Mindset® Study, consumers have faced enormous changes in health and wellbeing. How consumers feel about health and wellbeing is continuously evolving.
As in prior years, this study explores the health attitudes, motivations and preferences of consumers across the U.S.—particularly employees and their dependents—as they use their employer-sponsored health plans and wellbeing programs and maneuver through the broader health landscape. The study is based on the results of a comprehensive online survey administered in the U.S. by Kantar Consulting. Additionally, we measured the health insurance literacy of consumers using the 10-question Kaiser Family Foundation Health Insurance Literacy Quiz.
The 4 key insights are:
- The lens on wellbeing is widening
- Accountability ticks up
- Health insurance savvy is mediocre
- Tension mounts between personalization and privacy
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