Read our latest insights on Diwali

Over the next five days, millions of Hindus, Sikhs and Jains will celebrate “Diwali”, known as the “Festival of Lights”. The festival, which coincides with the Hindu New Year, celebrates new beginnings and focuses on family.

To help brands of today understand consumer motivations during Diwali, GLOBAL MONITOR by Kantar Consulting takes an exclusive deep dive into how consumers in India are behaving. For example, Indian consumers are more likely to buy locally made products, compared to a global consumer.


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This year Kantar Consulting analyzed retailers’ response to Diwali in India, Canada, and the UAE. Overall, we observed four key retail themes emerging around the festival: clear communication; aggressive discounts; product curation; and omnichannel. integration.

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