The push among retailers to shift resources away from brick-and-mortar and towards online investment shows no sign of slowing in 2018. Last quarter, eCommerce accounted for 15% of all sales, boosting the channel up 43% of Q4’s added sales, relative to a year ago.
Considering this growth trajectory, manufacturers need to strategically position themselves to rise along with the channel. Why then do only 22% of brands feel their culture successfully integrates sales & marketing to be poised for digital leadership?
The Winning in eCommerce report outlines and unpacks the four underlying capabilities manufactures must master to lead digital selling, or risk getting left behind.