ACTIONABLE IDEAS & GROWTH SOLUTIONS FROM KANTAR CONSULTING
Kantar Consulting helps global brands and suppliers sell through, not to, online retail channels in order to meet the expectations of an increasingly connected shopper. As part of our Amazon Prime Day coverage we have selected some of our key insights designed to help you switch on growth with the commerce giant.
Tesco and Carrefour revealed their intention to form a three-year strategic alliance focused on both direct, major brands and private label, and indirect purchasing. While the move comes on the back of subsequent consolidation of direct purchasing in Europe, it reinforces cost synergies being increasingly sought in new areas.
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