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It’s an unusual Spring Festival with people fighting an unusual battle.

As the epidemic caused by the novel coronavirus pneumonia (NCP) continues to escalate, the situation is full of uncertainty with a tense climate across China. The epidemic is undoubtedly affecting people’s lives and its impact on social economy is felt across all industries.

Kantar’s consulting team have been paying close attention to the market during the epidemic. Using our in-depth market knowledge, cross-category expertise and eyes on the ground, Kantar presents this report, in which the challenges and opportunities that various industries are confronted with are analyzed and assessed for their potential impact. We also explore the potential trends of the industries in the special market environment, with the intention to help enterprises cope with uncertainties, seek stability amid rapid change, and unlock opportunities against this crisis.

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