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With the shadow of COVID, there is still significant uncertainty of how the next six months will unravel, whether in China or on a global scale.

Within China, some industries have been  incredibly adversely – affected (tourism, restaurants, entertainment), and others that can expect to see a positive impact (insurance, health care). The short-term impacts have been discussed in depth, however what impacts will this huge shift in normality have in the long-term?

In the latest insights from our series on COVID, our Consulting experts in China outline a series of longer term changes in the mindset and behavior of Chinese consumers and how they may intrinsically change the way in which brands interact with their audiences.

Visit our dedicated content page to read all the latest analysis on COVID-19.

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