Uncovering the How and Why of Cannabis Consumption

Legislation to legalize recreational marijuana is making its way to election ballots across the United States. To better understand the implications of legalization, we shine a spotlight on not just who the American cannabis consumer is but also why they consume, how they purchase, and what trade-offs they make. To get to the root of these questions, we conducted a study with Leafly, the world’s largest cannabis information resource. Via the Leafly platform, we surveyed 2,000 cannabis consumers across North America (jump to the Canadian spotlight) to understand the integrated role cannabis plays in their daily lives. Read through select highlights from our American Spotlight and download the complete infographic below.


Why are Americans Consuming Cannabis?

The study revealed that 77% of American respondents use cannabis across the spectrum of sick-care and self-care.

How are Americans Purchasing Cannabis?

Current buying habits offer a glimpse into the pre-legalization and post-legalization mindset of the known cannabis consumer.

What Substitutions are Americans Making?

Cannabis consumers are increasingly turning to cannabis as part of their health and wellness routine.


Download the Infographic

Please submit your details below to receive a copy of the American spotlight infographic and register your interest for the cannabis series.

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In the coming months we will dive deeper into the cannabis consumer via:


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The 2019 Cannabis Consumer Survey

The Leafly study surveyed 2,000 known cannabis consumers across Canada and the U.S. to understand the retail implications and the environments of product acquisition. Respondents self-reported individual patterns of consumption and purchasing behaviors. Current buying habits by country offer a glimpse into the pre-legalization and post-legalization mindset of the known cannabis consumer.


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