April 1, 2019
If you’ve ever wondered how to take back control from the algorithms that run your life – think text messages, email, streaming, search, and even dating apps – Wharton professor Kartik Hosangar provides some tips in his new book, A Human’s Guide to Machine Intelligence (his 1hr convo with NPR on how algorithms affect our lives is here). Malcolm Gladwell, Susan Cain, Adam Grant, and Daniel Pink also hand-picked two must-reads for Spring 2019.
From Deepak’s neuroscience desk, an exploration of which emotions women recognize better than men. Meanwhile, Google is experimenting with neuroaesthetics: the science of how beauty affects our brains.
BRAND & MARKETING
- McKinsey reminds us that not all forms of growth are equally valuable, and explores why the biggest and best brands struggle to grow. From evolving customer needs to new technologies, GE’s Beth Comstock isn’t surprised that so many companies are ill-equipped to face all the change ambushing them.
- To capitalize on the “power and recognition of the Budweiser brand” and have a more well-known corporate identity, AB InBev has rebranded to Budweiser Brewing Group.
- As the online mattress market becomes increasingly saturated, and with an eye toward a future IPO, Casper continues to evolve its strategy to be the top of mind brand for better night of sleep.
- Keith Weed recently spoke about the relationship marketers must have with their CFOs, the folly of the digital moniker, and the risk data poses to creativity.
- A perspective on why cultures that accept failure, ideation, and external input are critical to the future of business. Leaders from Citi and Zillow like accept and appreciate this, and celebrate belonging as core to their success – and survival.
- Mars’ Global Corporate Brand and Purpose Director sheds light on what went into the brand’s new purpose, and her efforts infusing diversity and inclusion in its marketing and communications.Brand leaders at Johnson & Johnson, Heineken and GoDaddy share how they’re enriching their understanding of customers even further in 2019.
- A new report from Accenture, Way Beyond Marketing: The Rise of The Hyper-Relevant CMO, finds that the upper echelon of marketing innovation is driven by a “living business” mindset (i.e. unlocking sustained growth by continuously adapting to evolving customer needs) – but that most CEOs have little confidence in their CMOs.
- BCG has released its annual list of most innovative companies, finding that top-performers leverage AI and embrace platforms and ecosystems to generate innovation. Microsoft’s Sayta Nadella suggests that CMOs and CIOs are more than capable of leading innovation themselves.
- A look at how luxury gym Equinox leveraged customer data to tailor messaging that is actually effective at winning back lapsed members.
RETAIL, SALES & SHOPPER
- McDonald’s has purchased Dynamic Yield to create smarter, more customized drive-thrus based on everything from the weather to your personal preferences.
- Bed Bath & Beyond is facing tough times amid a confusing pricing strategy, outdated store design, and its slowness to expand private-label offerings.
- The long-time online-only Wayfair is opening its first brick-and-mortar this fall. The lines between Nike’s channels are also blurring, as its app strategy is now integrated into its physical stores to grow direct sales.
- Alibaba has introduced two new initiatives to bring more international goods onto its various online and in-store marketplaces.
- Though Amazon currently leads the country’s eCommerce market, Walmart-owned Flipkart is poised to dominate India by 2023.
- Best Buy’s turnaround strategy harnessed data, customer journeys, brand purpose and human exchange to build more meaningful customer relationships and better compete with Amazon.
- Though it may play a role in brand choices, nostalgia is not enough to prevent consumers from abandoning legacy brands. Changing consumer expectations – and many retailers’ failure to keep up – is likely to blame.
- While the IAB continues to dig into the key success factors and replicable playbooks behind thriving D2Cs, Sir Martin suggests that “direct-to-consumer is a symptom of the disease.”
- Ikea is tapping into the increasingly pervasive lifestyle trend of self-care via a new line that goes “back to basic human needs” to create a better balance with modern life…and help stave off waning profits.
ON THE HORIZON
- As we head into what’s expected to be a big year for IPOs of many well-known unicorns, a deep-dive on Lyft’s IPO last week.
- Key facts, figures and learnings from Lyft’s S-1 filing.
- With the company being one of the most unprofitable IPOs to date, an explainer on exactly why Lyft loses money.
- Seven things to know about the IPO.
- Uber has acquired Middle East rival Careem in a $3b deal, blending Uber’s “global leadership and technical expertise” with Careem’s regional infrastructure and proven ability to develop innovative local solutions.
- Booking.com is teaming up with Madame Tussauds to offer VIP sleepovers (“selfie butlers” included) in one of seven wax museum locations as it continues to expand its Experiences offering.
- Adobe, Microsoft, and LinkedIn are uniting to help accelerate account-based marketing, directly countering Salesforce’s offer.
- Visa is linking up with Remitly, the Seattle international money transfer company, to give people a new option for sending money abroad.
- Alibaba, Tencent, three major automakers and myriad others have joined forces in support of T3 to build a smart mobility ecosystem by combining the data capability of its technology partners with the manufacturing know-how of its automakers.
- Coca-Cola is expanding its portfolio to include more ethnic drinks inspired by Indian grandmothers’ classic recipes and energy drinks.
- With Glossier reaching unicorn status, eMarketer wonders if successful D2C brands are just outliers.
- New data shows that US consumers spent more on Airbnb last year than on Hilton brands, largely coming from US-based travelers.
- Omnicom is launching a new commerce-focused center of excellence, just as Grey Consulting pursues an alliance with Makerversity to bolster its innovation capabilities.
- TechCrunch asserts that Netflix is stagnating its own growth by setting prices too low – even with its recent price increase.
- A helpful recap of everything Apple announced at this week’s event – the epitome of #MultipleModels and the #AbundantMarket mindset!