Uncovering the How and Why of Cannabis Consumption

It’s been six months since Canada legalized recreational cannabis. To mark this anniversary, we shine a spotlight on not just who the Canadian cannabis consumer is but also why they consume, how they purchase, and what trade-offs they make. To get to the root of these questions, we conducted a study with Leafly, the world’s largest cannabis information resource. Via the Leafly platform, we surveyed 2,000 cannabis consumers across North America (jump to the American spotlight) to understand the integrated role cannabis plays in their daily lives. Read through select highlights from our Canadian Spotlight and download the full infographic below.


Why are Canadians Consuming Cannabis?

The study revealed that 74% of Canadian respondents use cannabis across the spectrum of sick-care and self-care.

How are Canadians Purchasing Cannabis?

Current buying habits offer a glimpse into the pre-legalization and post-legalization mindset of the known cannabis consumer.

What Substitutions are Canadians Making?

Cannabis consumers are increasingly turning to cannabis as part of their health and wellness routine.


Download the Infographic

Please submit your details below to receive a copy of the Canadian spotlight infographic and register your interest for the cannabis series.

Continue the Conversation

In the coming months we will dive deeper into the cannabis consumer via:

  • Whitepapers
  • Webinars
  • Infographics
  • Events, and more.


Our Expert


The 2019 Cannabis Consumer Survey

The Leafly study surveyed 2,000 known cannabis consumers across Canada and the U.S., to understand the retail implications and the environments of product acquisition. Respondents self-reported individual patterns of consumption and purchasing behaviors. Current buying habits by country offer a glimpse into the pre-legalization and post-legalization mindset of the known cannabis consumer.


We Can Help You Understand the Cannabis Consumer

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