Simplify Your Approach to Category Growth
The role of category management is changing and growing. As a result, category managers find themselves having to deliver the triple win for shoppers, retailers and their own brands.
Finding simplicity in the complex is key. With simplicity in mind, we’ve designed the Category Management Playbook for Simple Growth. In this digital playbook, you’ll find a quick guide to category growth essentials. Including:
- building customer-centric plans at scale
- how you can implement a lean test and refining process
- tips for assessing and integrating assortment processes