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The automotive industry is currently experiencing an intense period of innovation as demonstrated by technology enhancements and new ways to finance cars. But we have noticed that little has actually changed in the world of automotive dealerships and it is clear the current model must adapt to avoid standing still in this sector.

The automotive sector has up until now, largely focused on consumers, retail and technology in isolation. By combining these three elements it could switch on significant growth. At Kantar Consulting, we believe in W.H.O.L.E Demand; a way to switch on growth in even the toughest of industries. Download our latest thinking on automotive, the challenges it is facing and how we can help.

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