For companies today, managing their growing omnichannel world is a lot like parenting an adolescent.

To help you navigate these organizational growing pains, Bryan Gildenberg and Alice Fournier developed a framework to ground the key issues and provide actionable steps for success.

Their Digital Adolescence guide unpacks:

  • The physical changes the team needs to navigate, from growth spurts to accountability and prioritization
  • The social connection points the team needs to balance with customers, consumers, and company
  • The parenting challenges that managers encounter as they steer teams toward commercial objectives

Thought Leaders

Don’t miss your opportunity to connect with the authors and further unpack this topic at our eCommerce & Omnishopper Conference, April 3-4 in Boston.

Download the guide to manage your organization’s “coming of age”


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