For companies today, managing their growing omnichannel world is a lot like parenting an adolescent.
To help you navigate these organizational growing pains, Bryan Gildenberg and Alice Fournier developed a framework to ground the key issues and provide actionable steps for success.
Their Digital Adolescence guide unpacks:
- The physical changes the team needs to navigate, from growth spurts to accountability and prioritization
- The social connection points the team needs to balance with customers, consumers, and company
- The parenting challenges that managers encounter as they steer teams toward commercial objectives
Don’t miss your opportunity to connect with the authors and further unpack this topic at our eCommerce & Omnishopper Conference, April 3-4 in Boston.
Vice President, eCommerce and Omnichannel
Chief Knowledge Officer