People are really, really bad at thinking about the future.
Today’s world is full of uncertainty. Competition comes out of the blue, is light on its feet, and grows fast.


How is your business supposed to anticipate change, and respond?

With FUTURES THINKING: a way of thinking about what’s possible more deeply, honestly, and strategically. Futures Thinking opens your eyes, sharpens your senses, expands your view, and prepares you to act.
Start with these five principles. Each one contains a (deceptively simple) mindset shift, as well as tools and techniques to help you take on the challenge of uncertainty – and profit from it.

1
SWITCH PERSPECTIVE
Look from the outside in to see the bigger picture

2
LOOK FURTHER
Take a longer view of change

3
ANTICIPATE VALUES
Understand shifting values to anticipate change

4
SEE CONNECTIONS
Connect more dots to see a richer view of change

5
PREDICT SURPRISE
Take off the blinkers to reveal predictable surprises
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