A framework for understanding the impact of economic slowdowns on
consumer and household spending

 

A better framework is needed for going fast during economic slowdowns. The old rules-of-thumb for successfully managing through a recession need a lot of updating in today’s Post-Wages marketplace of Post-Purchasing Power consumers. The Kantar framework of Cash Flow, Income Statement, and Balance Sheet households offers fresh insights and a superior framework for operating during a recession, particularly the downturn expected over the year to come.

Download PDF


Related Content

Future of Consumption Podcast

Listen
Contact Expert

Retail Predictions

Download
Contact Expert

Retail Soundbites Podcast

Listen
Contact Expert


Our Experts



Chief Knowledge Officer



Principal Economist

J. Walker Smith

Chief Knowledge Officer


Contact us to learn more