Overview of Initiative for Real Growth
The Initiative for Real Growth is a unique study by Kantar Consulting focused on defining what it takes or organisations to predict, find, deliver, enable and optimize growth.
A unique study featuring exclusive insights from CEOs to Chief Growth Officers drawn from over 100+ of the world’s leading organisations, the Initiative for Real Growth is the definitive guide on achieving growth in today’s disrupted landscape.
To support the Initiative for Real Growth, these partners have contributed knowledge, expertise and perspective.
ANA / Lions Global CMO Growth Council
To build an industry-leading programme on growth, Kantar Consulting is delighted to have the support of the “CMO Growth Council”, a partnership with Association of National Advertisers and Cannes Lion. The CMO Growth Council compromises 20 Chief Marketing Officers from the world’s biggest brands and members include:
VP, Global Marketing Solutions
Vice President, Marketing Solutions
Peter Ter Kulve
Chief Growth Officer
Bank of America
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