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How is Amazon Preparing for Prime Day in Key Markets?

The shopping event is positioned by Amazon as a way to pass on savings to loyal Prime members, giving them exclusive access to deals and new product launches. This year, Amazon is moving past core markets to ramp up Prime Day globally, as it seeks to drive penetration in new markets and regions, capitalizing on the artificial demand for goods created by the shopping event. As a first this year, the event will now span 48 hours over 15/16 July as well as include its physical Whole Foods stores in the US and UK. So, what are the key propositions Prime Day is going to deliver, and how?

Download the report to understand key themes, implications, and preparations for Prime Day across the UK, Germany, France, India, Japan, and the U.S.

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