Prime Day is the 3rd biggest selling event of the year for Amazon after Christmas and Black Friday—the shopping event is positioned by Amazon as a way to pass on savings to loyal Prime members, giving them exclusive access to deals and new product launches. In 2019, we saw Amazon move past core markets to ramp up Prime Day globally (watch our experts unpack key themes from India). They also encouraged frequency of shop in the U.K. and blended shopping & entertainment globally to further embed Prime members into the Amazon ecosystem.
Download our high-level takeaways report to connect to additional themes and brand implications:
To connect to our complete Prime Day 2019 coverage, jump to the Prime Day Hub. We also invite you to save the date for our upcoming Amazon, Walmart, and Target Workshops to unpack strategic initiatives and drive growth with further align with your retail partners.