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August 19, 2019

Welcome back to your weekly update on the changes, trends, and movers-and-shakers making headlines across marketing, brand, consumers and more!

From Deepak’s neuroscience desk, a quick refresher on how neuroscience is helping companies to understand customer behavior in ways not previously possible. And, a look at the neuro behind the success of so many tech brands, which recognized the value of minimizing cognitive effort as a cornerstone of success.

Below are a few thought-provoking articles to kick-start your week. Thanks as always for reading, sharing and sending your contributions.

From Deepak’s neuroscience desk, a quick refresher on how neuroscience is helping companies to understand customer behavior in ways not previously possible. And, a look at the neuro behind the success of so many tech brands, which recognized the value of minimizing cognitive effort as a cornerstone of success.

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