Reading time: 7 minutes

July 29, 2019

Welcome back to your weekly update on the changes, trends, and movers-and-shakers making headlines across marketing, brand, consumers and more!

From Deepak’s neuroscience desk, better understanding of neuroscience – Systems 1 and 2 in particular, can help marketers with everything from more effective plans to stronger brands. HBR also recently detailed how our brains decide when to trust – especially relevant given the new power trust holds over decision-making and brand power.

Below are a few thought-provoking articles to kick-start your week. Thanks as always for reading, sharing and sending your contributions.

BRAND & MARKETING

RETAIL, SALES & SHOPPER

ON THE HORIZON

  • Interbrand considers whether brands have indeed replaced sectors, given today’s economic reality is powered by demand – consumer needs, desires, experiences, and benefits, which brands are much more driven by.

POWERFUL PARTNERSHIPS

GROWTH GOLDMINES