Reading time: 6 minutes

May 13, 2019

Welcome back to your weekly update on the changes, trends, and movers-and-shakers making headlines across marketing, brand, consumers and more!

From Deepak’s neuroscience desk, an oldie-but-goodie from McKinsey on the power of behavioral science to improve customer experience and WARC explores the new possibilities of neuro-creative for optimized campaigns and marketing decisions.

Below are a few thought-provoking articles to kick-start your week. Thanks as always for reading, sharing and sending your contributions.

BRAND & MARKETING

RETAIL, SALES & SHOPPER

ON THE HORIZON

POWERFUL PARTNERSHIPS

GROWTH GOLDMINES