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October 14, 2019

From Deepak’s neuroscience desk, insight on why we imitate others – especially in social situations. But, the JAR warns that a new level of rigor is needed if neuroscience is to reach its full potential in marketing.

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BRAND & MARKETING

RETAIL, SALES & SHOPPER

ON THE HORIZON

ON THE GROUND

  • Not-to-miss consumer trends manifesting across the global marketplace. Each week, Kantar’s Cultural Streetscapes Microsite will power unique insights on value-driven consumer innovations emerging in a key trend area.

  • This week, in honor of Breast Cancer Awareness Month our Global Streetscapes Network shares three consumer solutions for breast cancer that are disrupting the global marketplace.

    • Alcohol-free and nutrient-rich, Mama Beer from Germany is designed specifically for cancer patients. Mamma BEER gives women the strength to fight breast cancer – as well as support non-profit Mamma HELP.
    • UK-based charity Look Good Feel Better’s #warpaint4life campaign highlights the importance of make-up and positive self-images for women undergoing treatment for cancer. The aim is to empower, with a lipstick bullet belt and make-up brushes as well as eye shadow and blusher compacts in place of medals.
    • Braster, from Poland, is a new device for at-home breast self-examination to make the procedure of screening easier, more effective and more comfortable. Braster comes with an easy and intuitive app that helps users along every step of the examination to make this self-check a regular habit.

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