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October 7, 2019

Your weekly update on changes, trends, and movers-and-shakers making headlines across marketing, brand, consumers and more is back – and better than ever!

Check out our new section, highlighting top consumer trends manifesting globally to keep you street smart. And, because it’s been a while, we’ve also included a few “quick hits” recapping headlines you may have missed since our last edition.

If you’re looking for a new book to read as we jump into fall, consider one of the ten books that CEOs keep returning to.

From Deepak’s neuroscience desk, four “harmless” habits that are actually sapping your brainpower. Take note of the first one and read the Edge instead!

BRAND & MARKETING

RETAIL, SALES & SHOPPER

ON THE HORIZON

ON THE GROUND

  • Not-to-miss consumer trends manifesting across the global marketplace. Each week, Kantar’s Cultural Streetscapes Microsite will power unique insights on value-driven consumer innovations emerging in a key trend area.

  • This week, our Global Streetscapes Network shares three recent innovations in tableware fashioned from waste products (traditional, and otherwise!):

    • Berlin-based Kaffeeform has created a sustainable line of coffee mugs and re-usable takeaway cups from used coffee grounds collected from local shops.
    • Canada-based Chronicle Nourish is a new line of dinnerware finished with a unique ceramic glaze that contains the ashes of cremated people. The intention is to get people to think about their own mortality and to discuss topics of life and death at the dinner table.
    • In London, Royal College of Arts students have turned aluminum waste (created as a by-product of the early refining process) into alluring, decorative ceramic pottery. The waste, commonly referred to as “red mud,” helps produce a unique hue for the tableware.

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GROWTH GOLDMINES

QUICK HITS

It’s been a busy month, so in case you missed it…