See how your brand can achieve omnichannel excellence
Introducing Kantar Consulting’s ebook: Retail Inspiration from Global to China. This resource is your one-stop shop for everything you need to know about the experience an offline and online store needs to provide consumers today.
The top five retail trends we cover:
- Selling Lifestyle – Providing consumers aspirational solutions that would help them achieve ‘who’ or ‘what they want to become in the future.
- Sustainability – Creating programmes which help to ensure brands’ products have a positive impact on people and communities.
- Retail Aesthetics – The role of visual appeal and the power of consistency when applied across marketing materials.
- Community Marketing – Touching upon the fundamental needs of belonging to a community to retain and attract customers.
- Agile Retail Stores – The rise of pop up stores and how businesses are leveraging these to respond to the rapidly evolving retail market.