Understanding the Pharmacy’s Role in Drug Store Retailers

With retail-wide disruption and uneven front-store sales, the pharmacy’s role has become more prominent in drug store retailers, and now dominates growth for all major players in the drug channel. While CVS and Walgreens have started initiatives to reinvigorate the struggling front store, it is far from a guarantee that these new pilots will spark growth. With the pharmacy so critical to a drug retailer’s performance, it is important to understand the Rx landscape and how well the drug channel’s major players are succeeding in gaining—and retaining—Rx shoppers. Attend our Drug Channel Workshop to dive deeper into this topic.

Where are shoppers getting most prescriptions filled?

While CVS and Rite Aid remain stable as a destination for prescriptions, several retailers have lost share of prescription drug shoppers reporting filling most prescriptions there, with the most notable declines in Walgreens.

Note: Arrows indicate significant difference vs. 2017 (95% confidence level)
Source: ShopperScape®, August 2017 and 2018

Download the full infographic

The Prescription Check-Up: A Dose of Data infographic leverages ShopperScape® data to outline retailer choice, shopper preferences, cross-shopping and share for Rx shoppers.

Our Expert

About Kantar’s Shopper Insights

Our shopper insights experts help you to understand shopper attitudes, behaviors, and intentions across North America. Drawing analysis from the monthly ShopperScape® survey, we help clients address retailer-specific issues and zero in on opportunities for growth. Learn more here.

We Can Help You Understand the Health & Wellness Shopper

Contact us