How technology is creating new opportunities for brands in Asia
Kantar Consulting’s latest research shows that across Asia, consumers’ lifestyle expectations are rising, but physical limitations are causing frustrations that create opportunities for new solutions such as technologies enabling Asian consumers to hack their way around issues in new and powerful ways. These three factors are converging to create better lives for people in Asia as well as new opportunities for brands to use technology to help consumers in the region.
Understanding these factors, and how they work together, are key to understanding new opportunities for brands in Asia.
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