Tesco is stepping up its fight with Aldi and Lidl by introducing a new discounter format: Jack’s

Tesco Group CEO Dave Lewis has opened Tesco’s first cut-price outlet under the new Jack’s banner in the Cambridgeshire town of Chatteris. This is the first of an anticipated 10-15 initial Jack’s outlets planned for the next six months, with an aim of reaching 60 by the end of next year. This move is viewed by many as Tesco’s attempt to challenge the growth of two leading discounters in the market, Aldi and Lidl.

So, as part of our launch coverage, we have selected some of our key insights from our Retail IQ platform which will help you understand the latest developments and find growth.

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