Improving Lives through the Inspired uses of the free, the Plentiful  and the Unwanted

Frugal Innovation is the inspired use of resources that are free, plentiful and/or wanted to solve problems and make people’s lives better. It is exactly the kind of innovation that is necessary in the third age of consumption – the emerging global business context that is defined by constrained capacity.

So, how can companies embrace Frugal Innovation to fuel business growth? Download our seven-step guide now to find out.

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Thought Leader



Global Practice Lead – Innovation


Executive VP Purpose Branding

See how our Innovation experts can help you unlock growth

With our unique combination of analytical rigour, creativity and cultural and organisational savvy, we help you discover and nurture transformative ideas that change consumer behaviour to secure the future of your business.

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