Kantar Talks took place on 11th September 2019 at the BFI Southbank in London. Below is a summary of some of the thought leading content that was delivered.
British grocery retailers and brands want to spend time finding ways to grow, they just have less time to do it. Grocers have been forced to downsize teams – driving more with fewer people.
Brands have had to embrace a new landscape by selling to eCommerce operators, discounters, and specialty stores such as organic food stores – reaching the same consumers in more ways.
The result is that both supermarkets and brands need to be methodical in their approaches to finding growth in supermarkets which still accounts for more than two-thirds of all food consumption in Britain.
At Kantar, we think a three-step process is the most practical solution to this challenge. Download the article to read more.
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This article was published on Warc.com