Industries we serve
CPG has always promised ease, affordability and mass consumption for all, using scale and marketing might to expand rapidly. But now we are on the edge of a step change in the industry as the old models struggle and new exciting opportunities emerge. We all see the challenges - from global slow growth and shifting retail landscapes to resource shortages and new health regulations.
Each challenge also presents a new opportunity, often unlocked with the power of technology.
So slow growth spurs new business models, the rise of online and discounters opens new routes to market.
Meanwhile in a world of more regulation, businesses have an opportunity to innovate and better connect with consumers - saving money and supporting their consumers through wellbeing-driven products and delivering shared social purpose.
We’re here to help capture these opportunities – navigating how to achieve them in a world of zero based budgeting and newly agile organisations, upskilling your teams so they can consistently and powerfully realise these goals.
Challenges we address
People overwhelmed by choices, options & marketing
Growing wellbeing demands
Focus on experiences over products
Findings new sources of growth in slow-growth economy
Defining and scaling new categories and applications
B2B and B2C synergies
Unlocking next tier of markets
Ongoing digital transformation across marketing, commerce, and fulfillment
Scale from big box retail alongside growth from small box retail
Zero-based budgeting constrains branded innovation
How to embed agility within the organization to outperform competitors attempting disruption
Identifying gaps within marketing capabilities and evolving the marketing function