Industries we serve

CPG/FMCG

CPG has always promised ease, affordability and mass consumption for all, using scale and marketing might to expand rapidly. But now we are on the edge of a step change in the industry as the old models struggle and new exciting opportunities emerge. We all see the challenges - from global slow growth and shifting retail landscapes to resource shortages and new health regulations.

 

Each challenge also presents a new opportunity, often unlocked with the power of technology.

 

So slow growth spurs new business models, the rise of online and discounters opens new routes to market.

 

Meanwhile in a world of more regulation, businesses have an opportunity to innovate and better connect with consumers - saving money and supporting their consumers through wellbeing-driven products and delivering shared social purpose.

 

We’re here to help capture these opportunities – navigating how to achieve them in a world of zero based budgeting and newly agile organisations, upskilling your teams so they can consistently and powerfully realise these goals.

Challenges we address

  • CONSUMER

    Fragmenting audiences

    People overwhelmed by choices, options & marketing

    Growing wellbeing demands

    Focus on experiences over products

  • GROWTH

    Findings new sources of growth in slow-growth economy

    Defining and scaling new categories and applications

    B2B and B2C synergies

    Unlocking next tier of markets

  • MARKET

    Ongoing digital transformation across marketing, commerce, and fulfillment

    Scale from big box retail alongside growth from small box retail

    Zero-based budgeting constrains branded innovation

  • ORGANIZATION

    How to embed agility within the organization to outperform competitors attempting disruption

    Identifying gaps within marketing capabilities and evolving the marketing function