Overview of Initiative for Real Growth (IRG)

The Initiative for Real Growth is a global learning and leadership engagement platform built to identify what it takes to drive sustained growth in today’s business environment. The IRG will develop a practical framework for building effective growth leadership strategies – with landmarks, guidelines and case studies – as well as opportunities for leaders to connect and discuss what differentiates overperformers.

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Initiative for Real Growth partnership

The Initiative for Real Growth is orchestrated by the team that led Marketing2020 and Insight2020 – in partnership with multiple marketing and advertising associations around the world, Spencer Stuart, WARC, WPP, leading academic and practitioner experts, and industry organizations and publications worldwide.

Human & Cultural Insight


 

IRG Advisory Board

To build an industry-leading program on growth, The Initiative for Real Growth (IRG) is supported by a global Advisory board with leaders from the world’s biggest and most influential brands and organizations. Advisory Board members are:

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Carolyn Everson
VP, Global Marketing Solutions
Facebook
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Bob Liodice
CEO
ANA
Human & Cultural Insight
Antonio Lucio
CMO
HP/Facebook
Human & Cultural Insight
Lindsay Pattison
Chief Transformation
WPP
Human & Cultural Insight
Penry Price
Vice President, Marketing Solutions
LinkedIn
Human & Cultural Insight
Peter Ter Kulve
Chief Growth Officer
Unilever
Human & Cultural Insight
Lorraine Twohill
CMO
Google
Human & Cultural Insight
Meredith Verdone
CMO
Bank of America
Human & Cultural Insight
Yoram Wind
Emeritus
Professor
Wharton
Human & Cultural Insight
Di-Ann Eisnor
Director of Growth
Waze
Human & Cultural Insight
Shiv Shivakumar
GE President for Strategy & Business Development
Aditya Birla Group
Human & Cultural Insight
Enzo Scarcella
COO
MTN
Human & Cultural Insight
Cindy Wang
CMO
UXIN
Human & Cultural Insight
Frank Cooper
CMO
BlackRock

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