Overview of Initiative for Real Growth (IRG)
The Initiative for Real Growth is a global learning and leadership engagement platform built to identify what it takes to drive sustained growth in today’s business environment. The IRG will develop a practical framework for building effective growth leadership strategies – with landmarks, guidelines and case studies – as well as opportunities for leaders to connect and discuss what differentiates overperformers.
Initiative for Real Growth partnership
The Initiative for Real Growth is orchestrated by the team that led Marketing2020 and Insight2020 – in partnership with multiple marketing and advertising associations around the world, Spencer Stuart, WARC, WPP, leading academic and practitioner experts, and industry organizations and publications worldwide.
IRG Advisory Board
To build an industry-leading program on growth, The Initiative for Real Growth (IRG) is supported by a global Advisory board with leaders from the world’s biggest and most influential brands and organizations. Advisory Board members are:
VP, Global Marketing Solutions
Vice President, Marketing Solutions
Peter Ter Kulve
Chief Growth Officer
Bank of America
Director of Growth
GE President for Strategy & Business Development
Aditya Birla Group
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