2018 has been the year of brands working hard to prove their worthiness and have opted for nobility over hedonism. Take Nike, who this year used their campaigns to champion controversial figures and take a stand on divisive issues, involving sports stars Caster Semenya, Serena Williams and Colin Kaepernick. Or John Lewis & Partners’ eagerly awaited Christmas ad, which begins with Elton sitting pensively by a piano, before viewers are taken on a nostalgic backwards journey through his music career, showing him as a chubby-cheeked child tentatively pressing on piano keys.

And while we admire Nike’s strong social statement, and can’t help but caw at John Lewis’ sentimental stories, here at the Human and Cultural Practice, we believe that Christmas is also a time to embrace hedonism, to have fun and relish moments of decadence. And that’s why we rejoiced when we heard the news that Vogue is partnering up with high street brand Reserved to curate a capsule collection inspired by Studio 54, celebrating the renowned nightclub in all its outrageous exuberance.

A Sparkly Capsule Collection Curated by Vogue x Reserved (Source: Vogue)

Teaming up to create a very limited, ten-piece collection, Vogue and Reserved are looking to the iconic fashionistas of the 80’s coolest club to inspire this fabulously glamorous partywear range. With its lavish interior, celebrity clientele and all-out dress code, the Studio 54 theme promise to be fantastically flamboyant, and in a festive season where so many brands are championing earnest purposes and serious perspectives, this partnership is a welcome flash of lightness and fun.

Fashion at Studio 54 (Source: The Fashion Tag)

The collection launches on Thursday 6th December. We’ll see you at the checkout.

(Featured image: Vogue)


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