At this year’s Cannes Lions, Kantar Consulting has a great schedule of content and guests designed to help clients switch on growth in a time when the dynamics between consumers and brands have never been more fluid.
Kantar is hosting a full week of insightful conversations at the Grand Hotel Residences, with Kantar Consulting events taking place on Wednesday June 20th. In addition, our Senior Partner, Paul McGowan will be taking the Cannes Lions main stage with Claudia Willvonseder, IKEA Group and Daniel Bonner, Wunderman to discuss ‘How data is reinventing the flatpack empire’.
Kantar Consulting's Events at Cannes:
Monday June 18th
4:00pm-5:00pm Blurring boundaries: the new social decision-making journey
The boundaries between technology and humans are rapidly blurring, changing the dynamics of the relationships between people and organizations. The rules won’t magically change in 2018, but how organizations engage with customers will continue to dramatically evolve. Join us in a panel conversation with brand leaders to discuss the new socially-driven decision making cycle.
6:00pm-8:00pm Kantar UK Opening Night Cocktails
Wednesday June 20th
9:00am-10:30am Follow the Money: Finding and Building Growth in the Future of Consumption (Breakfast)
Growth comes from demand, and demand has shifted. It is now found in places outside the comfort zone of business as usual, and these places require a fresh understanding of a day in the life of today's consumers. Join Bryan Gildenberg and J. Walker Smith for a lively, interactive conversation about the changing confluence of competitors, macro forces, retail outlets, lifestyle requirements and market dynamics that are reshaping the fundamental business imperatives of scale, value and influence.
12:30pm-2:00pm You can’t take an algorithm to dinner: new imperatives for consumer and customer engagement (Lunch)
Come and debate how algorithms and AI are reinventing interactions with consumers, shoppers and retailers. Our retail, marketing and algorithmic technology experts will share a view on the future of AI – how fast will it progress and in what directions? We will showcase what you could and should be doing today, what needs to happen tomorrow and how you will need to operate differently in the future if you want to keep your competitive advantage.
2:00pm-2:30pm How data is reinventing the flatpack empire
Location: Debussy Theatre
Presented by: Paul McGowan, Kantar Consulting, Claudia Willvonseder, IKEA Group, Daniel Bonner, Wunderman
Seventy five years, 35 countries and 400 stores after Ingvar Kamprad set out to create a better world by enabling “the many” to enjoy a better life at home, half the human race now shops at IKEA. Where do you grow from there? Simple: you create a second revolution; this time focused squarely on the lives (not the furniture) you aim to improve. This session will reveal new creative work inspired by a series of data experiments conducted on behalf of the IKEA Kids Furniture business. This will show how the world’s leading home furnishings brand can use data and technology to make life at home with kids even more wonderful.
4:00pm-5:30pm Initiative for Real Growth/Purpose2020 with the ANA and Y&R
Kantar Consulting are partnering with the US Association of National Advertisers (ANA) to identify what drives real growth from a strategy, structure and capability perspective. We know that brands with a high sense of purpose grow faster. This session focuses on how to best activate purpose in brand building. Drawing from Kantar Consulting’s Purpose 2020 research and Y&R's BAV data, we will showcase the power of purpose when done right. Leaders from Kantar Consulting and Y&R will be joined by Dean Aragon, VP Brand and CMO at Royal Dutch Shell who will explain how Shell is activating its purpose internally and externally.
6:30pm-8:00pm Conversation over cocktails with Claudia Willvonseder, IKEA Group, Paul McGowan, Kantar Consulting & Daniel Bonner Wunderman: How data is reinventing the flatpack empire
Can’t make our stage session? Join us for early evening cocktails where Claudia Willvonseder, IKEA Group, Paul McGowan, Kantar Consulting & Daniel Bonner, Wunderman will discuss the new creative work inspired by a series of data experiments conducted on behalf of the IKEA Kids Furniture business. This will show how the world’s leading home furnishings brand can use data and technology to make life at home with kids even more wonderful.
If you would like to attend any of the sessions, please compete the form below indicating which events you would like to attend.