In the media
View our latest appearances in the media.
More Than Gay: Marketers Miss Out On Larger "Q+" Audience
While more marketers are happy to slap some rainbows on products when June rolls around, Kantar Consulting says many are missing out on the bigger picture, aiming the wrong messages at too few people. View article
Kantar singles out ‘purpose’ as the key to brand growth
Prudential Focuses On Connecting With Millennials
Prudential is putting a concerted effort behind connecting with Millennials to understand their sentiments on financial wellness and their expectations of what the future will bring in order to identify how best to serve them.
New Service Allows Brands to Compare eCommerce Success Rate With Competitors
eBrand ranking, developed by MySupermarket in conjunction with Kantar Consulting, scores brands out of 100 using an algorithm that measures how factors such as availability and promotional activity correlate with sales. The resulting score allows brands to compare their ecommerce success with that of their retailers.
Virtually Mainstream: How VR is Changing the Face of Grocery
Lee Barwin, Jeremy Cohen and John Kuria Maingi spoke to The Grocer about how virtual reality is changing the face of retail.
Could the Aldi-Kohl's partnership be a model for supermarket growth?
The Aldi-Kohl's partnership is still in its very earliest stage. The deal applies only to a small number of stores, and there's no guarantee it will expand further. According to Diana Sheehan, director of retail insights with Kantar Retail, the two retailers have similar brand identities and cater to the same value-focused shopper. Kohl's, she said, focuses on low pri…
Kantar's New Retail Consultancy Launches Tech Tool That Combines VR and Data
Jeremy Cohen, Chief Executive of Kantar Consulting’s European Retail, Sales and Shopper Practice speaks to Campaign Live on launch of new Perfect Category Solution.
Analysts Delve Into Implications of Checkout-free Amazon Go
Our Director of Retail Insights, Diana Sheehan spoke to The Packer as the opening of convenience-focused food store Amazon Go sparked widespread attention with its checkout-free shopping experience.
10 tips to turn your brand into a customer-centric business
A Kantar Vermeer study, involving more than 10,000 practitioners, has examined the strategies, structures and capabilities of high-performing companies, and found that being customer-centric is key
7 steps to building a luxury brand
Quality, exclusivity and craftsmanship are some of the characteristics traditionally associated with luxury brands, but to compete in today's market, brands must tap into the modern consumer mindset, according to a leading marketing strategist.
8 stats that snapchat’s ad sales team is using to woo car brands
Snap is trying to rev up the advertising dollars it’s getting from the automotive sector, even though eight out of the top 10 global carmakers ran campaigns on Snapchat in 2016, according to the company.
Has the digital era changed the luxury game for good?
How the luxury industry will balance the traditional world of exclusivity with the digital world that is available to everyone.
The digital age poses challenges for all brands in every sector, and yet for the luxury market the conundrum is a particularly tricky one.
To seduce (and convince) artificial intelligence
AI is no longer future conjecture, no longer an ‘if’. When artificial intelligence begins to do more for us, this will shatter an individual’s consideration stage, hitting brands hard. Kantar’s Alexandre Thomas says brands must learn how to seduce artificial intelligence.
Consumers on Instagram: through their looking glass
The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of 1800s . And the vast majority of those are by people recording their lives and experiences, not brands or organisations.
Americans are feeling richer these days, but they won’t necessarily be spending more on gifts
"When you look at where the big spending is coming from — home improvements, for example — it’s very wealth-driven. Spending plans are largely unchanged overall, and that’s particularly the case among middle- and low-income households." Our Principle Economist, Doug Hermanson speaks to The Washington Post about holiday season shopping.
Victoria's Secret Fashion Show Hits Shanghai Without Katy Perry and Supermodel Gigi Hadid
Anusha Couttigane, our senior fashion analyst, told CNBC that in order to capture Chinese shoppers' attention, "it is essential (for brands) to have some fanfare as Chinese consumers tend to be responsive to grand, high profile showcases.
Alibaba and JD.com Target Luxury Consumers for Singles' Day -- But is it Wise for Brands to Join?
“The companies don’t want Singles' Day just to be an occasion where you buy as many cheap things as possible,” said Jane Xu, a Shanghai-based analyst at consultancy firm Kantar Retail. “They want to change that by selling more luxury items. They want to upgrade the image of this event.”
The 'Amazon experience' Goes live at Kohl's
Starting Wednesday, 10 Kohl's stores in the Los Angeles and Chicago markets will both sell Amazon's smart home products and accept the online retailer's returns.
'Amazon working with Kohls just makes sense' according to our Senior Analyst Tiffany Hogan who spoke to CNBC on the latest developments.