Kantar Consulting introduces Perfect Category

Kantar Consulting combines ‘big data’ and virtual reality to create the ‘perfect’ shopping experience.

05 Feb 2018 | 16:04 GMT

Kantar Consulting, the newly launched specialist growth consultancy, today announced the introduction of Perfect Category, a technology solution that enables brand owners and retailers to design physical retail environments down to the shelf-level ranging in virtual reality and simultaneously forecast the revenue impact of those decisions.


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