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Kantar and Profitero Announce Strategic Partnership to Help Brands Elevate eCommerce Capabilities

Both firms will collaborate on eCommerce and Omnichannel advisory, analytical and capability-building services

London & New York, 3 April 2019

Kantar, the world’s leading data and consulting company and leading eCommerce performance analytics company Profitero today announced a global partnership dedicated to creating a suite of advisory, analytical and capability-building services that will help their clients become more efficient at eCommerce.

Kantar and Profitero will help joint clients manage their eCommerce and Omnichannel investments more efficiently through services that seamlessly bridge the gap between strategy and execution:

• Efficient Strategy: Using Kantar’s proprietary insights and consulting expertise, brands can identify the most attractive shopper, distribution, and category opportunities. Adding Profitero’s granular, item-level data for Amazon and thousands of other retailers into the mix will bring new precision to strategy and planning.

• Efficient Organization: Kantar’s organizational design expertise and benchmarking methodology paired with Profitero data will help brands right-size their people, processes and systems against their highest-priority opportunities. Additionally, Kantar and Profitero will collaborate to provide e-learning tools and live training to help get organizations performing at higher levels.

• Efficient Execution: Profitero’s granular digital shelf analytics will power Kantar’s statistical models and retail management platforms, allowing brands to more effectively pinpoint the products and tactics that truly move the needle. Manufacturers will be able to test new content and promotion tactics and measure the impact ahead of scaling them across the full portfolio – an agile approach to eCommerce.

Mutual clients of the two companies will also see the benefits of the partnership through events and share groups, advisory projects and analytics packages.

“eCommerce is an area of growth that deserves investment, but brands can’t afford to spend without discipline and focus.” said Phillip Smiley, CEO, Consulting Division, Kantar. “With our complementary data and expertise, Kantar and Profitero are uniquely positioned to help brands bridge the gap between digital strategy and execution and grow quickly – and efficiently – at the same time.”
“Kantar and Profitero sit on a lot of powerful data and we are only scratching the surface in terms of the benefits we can offer global companies,” said Vol Pigrukh, CEO and co-founder of Profitero. “We’re excited to partner with Kantar and contribute our data science expertise and AI technology on mission to make brands more efficient and agile in eCommerce.”

About Kantar
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

About Profitero
Profitero is the eCommerce performance analytics platform of choice for leading brands around the world. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing. Profitero also allows brands to measure their Amazon sales, share, traffic, and conversion and connect it to their digital shelf performance, so they can precisely identify the factors influencing desired outcomes. Many of the world’s leading brand manufacturers depend on Profitero’s granular and highly-accurate data to measure and improve their eCommerce performance. These include Bayer, Beiersdorf, Dorel Juvenile, Edgewell, General Mills, Kids II, L’Oreal, The Master Lock Company and Molson Coors.

Contact for more information.

Kantar Consulting launches Retail, Sales & Shopper Practice in Singapore

A newly formed team of practitioners will help clients across Asia define and optimize their omnichannel strategy and route to market

Singapore, 13 February 2019

Kantar Consulting, a leading growth consultancy, is delighted to announce the launch of their Retail, Sales & Shopper practice in Singapore to answer growing demand for Southeast Asia specific support.

The new senior executives who have joined Kantar Consulting in the past months include:

David Heijkoop joined as Senior Director. David comes from Friesland Campina, where he served as Channel Development Director for Specialised Nutrition, with a focus on Greater China. Prior to that, David led global business development for the Global eCommerce Business Unit.

Marc Delbos joined as Associate Director. Marc spent most of his career at Red Bull, where he served as Regional Trade Marketing Lead for SE Asia, and Sales Manager for Hong Kong. Marc brings a wealth of experience in dealing with both Modern Trade and Traditional Trade Channels.

To lead the set-up of the regional practice, Kantar Consulting has attracted Lies Ellison-Davis. Previously at P&G, PepsiCo and retail consultancy Glendinning, Lies spent the last 8 years at Friesland Campina, where she held a variety of senior leadership roles, the last of which being Global Chief Commercial Officer. Lies joins the team as executive advisor, and will focus on overall strategic direction and key client management.

Commenting on the appointment Stephane Alpern, Managing Partner, Kantar Consulting Southeast Asia said, “we are very excited to have Lies, David and Marc join the team. Their breadth of client-side experience will help us identify growth opportunities with an omnichannel lens. Combined with our existing 25 brand and marketing consultants, this retail, sales and shopper team will unlock commercial growth opportunities for our clients across marketing and sales, which will give them a lasting competitive advantage in the market.”

Contact for more information.

To celebrate the centenary of women getting the vote in the UK, the initiative led by Kantar, recently hosted an exhibition of trail-blazing campaigns that successfully engaged women over the decades and invited practitioners to learn from ten best-practice brand case studies of today.

In this special AdWeek session, we bring back together marketing leaders at the vanguard of a new era in progressive gender portrayal, to ask what good looks like and why the approach is not only good for society but also for performance of their brands.

Attendees will hear how smart organisations are making the necessary infrastructure, cultural and framework changes to ensure their products, experiences and advertising today reflects changing consumer expectations and delivers on what women want across categories.

Picturehouse Central, Shaftesbury Avenue, London W1D 7DH
Nearest tube stop: Piccadilly Circus

Places are limited and will be allocated on first come – first served basis

View Agenda

Financial Times rates Kantar Consulting as one of the UK’s Leading Management Consultants 2019

We’re delighted to announce that Kantar Consulting has been rated as one of the ‘UK’s Leading Management Consultants’ in a special report published by the Financial Times in January 2019.

The list, collects recommendations from other consultancies and from clients. The results are then grouped by consulting service and by sector.

On a crowded podium, Kantar Consulting received a ‘silver’ rating within the ‘Consumer Goods & Retail’ sector and three additional ‘bronze’ ratings for consulting services around ‘Innovation, Growth & New Business Models’, ‘Marketing, Brand & Pricing’ and ‘Sales & Customer Relationship Management’.

Click here to see the full list.

Turkish Key Accounts Workshop

Location: Istanbul, Turkey | Date: 5 December, 2019
Learn how to grow your business and win with key customers in the Turkish market. Understand how formats are shifting across discount, convenience, supermarkets and online, explore how to optimize pricing and promotional strategies for consolidating customers, and discuss how to best manage opportunity in a time of uncertainty.


Retail Insights Conference

Location: Atlanta, GA | Date: 11-12 Dec 2019
Join us as we reveal our retailer and shopper expectations for the next five years and the strategies you will need to succeed with core channels and emerging growth platforms over the long term.


Fashion & Beauty Retail Workshops

Location: London, UK | Date: 14 November, 2019
NEW! Two back-to-back, half-day workshops will explore the retail models and strategies driving the evolution of Fashion & Beauty retail in Europe. Learn where to play and how to win, gain insight into changing shopper motivations, digital trends and technology enablers, and discover new ways to create truly omnichannel fashion and beauty experiences.


Amazon Workshop

Location: Seattle, WA | Date: 23 Oct 2019
Join us as we analyze Amazon’s current and future initiatives so you can keep pace with the online retailer’s quickly evolving platforms and Prime connections. We will also discuss how you can best position your organization for success in the age of Amazon.


Walmart and Sam’s Club Workshop

Location: Bentonville, AR | Date: 6-7 Nov 2019
As Walmart announces its 2020 investment plans, join Kantar’s Walmart, Sam’s Club, and shopper experts for insights into how you can align yourself with the retailer’s strategic direction and capitalize on its new ventures.


Russian Key Accounts Workshop

Location: Moscow, Russia | Date: 10 October, 2019
Kantar 16th annual event will predict which retailers, channels and business models are expected to win in 2020-21 and, using best practice examples from around the world, provide recommendations for growing your business in the Russian market.


Digital Leadership Workshop

Location: Chicago, IL | Date: 8 Oct 2019
This action-packed day will help inform, educate, and inspire you to reach greater digital heights. In this part-information, part-working session, you will learn innovative ways to deliver better customer experiences, launch new products, and drive consumer and shopper engagement in the face of digital upheavals and private label acceleration.