News and Events

Kantar joins forces with Trax to accelerate growth for manufacturers and retailers

Strategic partnership will create a holistic and automated approach to category management

London, August 2019 – Kantar, the world’s leading data, insights and consulting company announced today a global strategic partnership agreement with Trax, a global leader in computer vision and analytics solutions for retail. The partnership will help CPGs, manufacturers and retailers optimise category management and product assortment.

Global CPG brands and retailers rely on Trax’s in-store execution solutions, market measurement and analytics services, powered by proprietary fine-grained image recognition, machine learning and IOT platforms to turn photos of retail shelves into granular, actionable shelf and store-level insights.

“Joining forces with Kantar will further help CPG manufacturers to better realize the opportunities of category management,” said Dror Feldheim, CCO and co-founder, Trax. “Trax’s unique expertise in digitising the physical world of retail, will allow us to seamlessly integrate with Kantar’s Perfect Category solution.”

Clients will benefit from an automated end to end approach to category management, available through Kantar’s propriety solution: Perfect Category. The partnership will enable clients to optimise product assortment and space, benefit from cutting edge planogram software coupled with virtual reality visualisation and research, combined with in store compliance data and insights from Trax.

Phil Smiley, CEO, Consulting Division, Kantar commented; “We are delighted to announce this partnership with Trax and our combined efforts will support manufactures and retailers to deliver growth in the range of 3% to 5% while enhancing the consumer experience.”

Launched in 2018, Perfect Category enables a closed-loop process that helps retailers and suppliers to identify growth opportunities, deliver shopper-centric category innovation, achieve higher rates of success with new products and best performance at the shelf.

For more information please contact:


Rena Patel


M: 07827553084


WPP co-founds new Cross-Industry Global Program to Drive Sustained Growth for Clients

Institute for Real Growth launched at WPP event in New York bringing together senior business leaders to discuss findings of major new growth study

NEW YORK: WPP today announced the formation of the cross-industry Institute for Real Growth (IRG), the first program of its kind to help Chief Marketing Officers and other senior business leaders to drive more effective growth strategies.

The not-for-profit, independent Institute, co-founded by WPP with Kantar, Facebook, Google, LinkedIn, the NYU School of Professional Studies (NYUSPS), Saïd Business School at the University of Oxford and Spencer Stuart, aims to help organizations focus on sustained, long-term “real growth” by equipping leaders with best practice approaches to their strategy, structure, capability and leadership.

Participants in the program benefit from a curriculum approved by the IRG Founder Advisory Board and will receive an NYU School of Professional Studies Certificate of Completion in Real Growth Leadership. The program comprises a series of workshops that provide close collaboration with peers, the latest in-depth research, world-class case studies, expert speaker insight and individual coaching, personalized to each attendee’s leadership and organizational business growth needs.

At the first in a series of IRG events, WPP shared new findings from the largest and most comprehensive global study differentiating growth overperformers from underperformers. Speakers at the event in New York included co-founders Carolyn Everson, Vice President of Global Marketing Solutions at Facebook, Bethany Poole, Director of Ads Marketing at Google, Mike Romoff, Head of Global Agency and Channel Sales at LinkedIn, Michael Diamond, Academic Director of Integrated Marketing and Communications at NYUSPS and Greg Welch and Tom Seclow, Consultants at Spencer Stuart.

Over the last year, a team of 20 WPP strategists and consultants interviewed around 500 senior business leaders and evaluated over 1,500 online survey contributions from 73 countries to identify seven building blocks for real growth. The study also incorporated an AI analysis of over 3,500 publications and a behavioural analysis of LinkedIn data from over 800 million connections across 3 million employees.

Key findings from the global growth study revealed that:

  • Growth overperformers expand the definition of the market they compete in and offer ever-evolving experiences to their
  • Overperformers embrace a “whole-brained” approach; unlocking the power of data with insights and combining technology with
  • Organizations that are more open and better connected both internally and externally outperform their competitors
  • Organizations that set “humanized-growth” objectives – in terms of value to their customers, their colleagues and their communities – can expect to drive more sustained business growth

At the Institute for Real Growth’s first event hosted by WPP in New York, Mark Read, CEO of WPP, said: “Clients tell us that sustained top-line growth is their number one priority but they face increasing challenges in delivering it. “The results of our comprehensive global study confirm that sustained growth requires the disciplined execution of integrated strategies that combine data and technology with human insights, creativity and innovation. “The Institute for Real Growth brings together influential partners to help organizations focus on long-term success, and promotes winning approaches based on unrivalled knowledge and expertise, academic rigour and transformative ideas.”

Carolyn Everson, Vice President of Global Marketing Solutions at Facebook, said: “I’m honored to be a part of the IRG as it gets right to the heart of what every leader is focused on: growth. I applaud the IRG for endorsing a humanized-growth approach – sustainable business results always start with people.”

Michael Diamond, Academic Director of Integrated Marketing and Communications at NYUSPS, said: “The NYU School of Professional Studies is grounded in applied research taught by a distinguished practitioner faculty. We are delighted to collaborate with the Institute for Real Growth to provide senior-level marketing executives with the knowledge and insights they need to succeed on a global scale.”

Marc de Swaan Arons, co-founder of the Institute for Real Growth, said: “Together with my co-founder Frank van den Driest, we have expanded on WPP’s global growth study to create an industry-wide program that is focused on helping senior leaders make better marketing decisions and influence better business decisions. IRG is the only platform where growth leaders can learn from world-class overperformers and topic experts and collaborate with peers to solve their specific business growth challenges.”

The Institute for Real Growth is run by the same team that led Marketing2020 and Insights2020, two industry-wide studies conducted by Kantar that featured in the Harvard Business Review and identify how to organize marketing functions in a digital age, as well as how to use the role of an insights function to help drive customer- centred services.

To find our more about the Institute for Real Growth and speak to one of our consultants, please visit our dedicated page here

About WPP

WPP is a creative transformation company. We build better futures for our clients through an integrated offer of communications, experience, commerce and technology. For more information, visit

About Kantar

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

Contact for more information.

Kantar and Profitero Announce Strategic Partnership to Help Brands Elevate eCommerce Capabilities

Both firms will collaborate on eCommerce and Omnichannel advisory, analytical and capability-building services

London & New York, 3 April 2019

Kantar, the world’s leading data and consulting company and leading eCommerce performance analytics company Profitero today announced a global partnership dedicated to creating a suite of advisory, analytical and capability-building services that will help their clients become more efficient at eCommerce.

Kantar and Profitero will help joint clients manage their eCommerce and Omnichannel investments more efficiently through services that seamlessly bridge the gap between strategy and execution:

• Efficient Strategy: Using Kantar’s proprietary insights and consulting expertise, brands can identify the most attractive shopper, distribution, and category opportunities. Adding Profitero’s granular, item-level data for Amazon and thousands of other retailers into the mix will bring new precision to strategy and planning.

• Efficient Organization: Kantar’s organizational design expertise and benchmarking methodology paired with Profitero data will help brands right-size their people, processes and systems against their highest-priority opportunities. Additionally, Kantar and Profitero will collaborate to provide e-learning tools and live training to help get organizations performing at higher levels.

• Efficient Execution: Profitero’s granular digital shelf analytics will power Kantar’s statistical models and retail management platforms, allowing brands to more effectively pinpoint the products and tactics that truly move the needle. Manufacturers will be able to test new content and promotion tactics and measure the impact ahead of scaling them across the full portfolio – an agile approach to eCommerce.

Mutual clients of the two companies will also see the benefits of the partnership through events and share groups, advisory projects and analytics packages.

“eCommerce is an area of growth that deserves investment, but brands can’t afford to spend without discipline and focus.” said Phillip Smiley, CEO, Consulting Division, Kantar. “With our complementary data and expertise, Kantar and Profitero are uniquely positioned to help brands bridge the gap between digital strategy and execution and grow quickly – and efficiently – at the same time.”
“Kantar and Profitero sit on a lot of powerful data and we are only scratching the surface in terms of the benefits we can offer global companies,” said Vol Pigrukh, CEO and co-founder of Profitero. “We’re excited to partner with Kantar and contribute our data science expertise and AI technology on mission to make brands more efficient and agile in eCommerce.”

About Kantar
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

About Profitero
Profitero is the eCommerce performance analytics platform of choice for leading brands around the world. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing. Profitero also allows brands to measure their Amazon sales, share, traffic, and conversion and connect it to their digital shelf performance, so they can precisely identify the factors influencing desired outcomes. Many of the world’s leading brand manufacturers depend on Profitero’s granular and highly-accurate data to measure and improve their eCommerce performance. These include Bayer, Beiersdorf, Dorel Juvenile, Edgewell, General Mills, Kids II, L’Oreal, The Master Lock Company and Molson Coors.

Contact for more information.

Kantar Consulting launches Retail, Sales & Shopper Practice in Singapore

A newly formed team of practitioners will help clients across Asia define and optimize their omnichannel strategy and route to market

Singapore, 13 February 2019

Kantar Consulting, a leading growth consultancy, is delighted to announce the launch of their Retail, Sales & Shopper practice in Singapore to answer growing demand for Southeast Asia specific support.

The new senior executives who have joined Kantar Consulting in the past months include:

David Heijkoop joined as Senior Director. David comes from Friesland Campina, where he served as Channel Development Director for Specialised Nutrition, with a focus on Greater China. Prior to that, David led global business development for the Global eCommerce Business Unit.

Marc Delbos joined as Associate Director. Marc spent most of his career at Red Bull, where he served as Regional Trade Marketing Lead for SE Asia, and Sales Manager for Hong Kong. Marc brings a wealth of experience in dealing with both Modern Trade and Traditional Trade Channels.

To lead the set-up of the regional practice, Kantar Consulting has attracted Lies Ellison-Davis. Previously at P&G, PepsiCo and retail consultancy Glendinning, Lies spent the last 8 years at Friesland Campina, where she held a variety of senior leadership roles, the last of which being Global Chief Commercial Officer. Lies joins the team as executive advisor, and will focus on overall strategic direction and key client management.

Commenting on the appointment Stephane Alpern, Managing Partner, Kantar Consulting Southeast Asia said, “we are very excited to have Lies, David and Marc join the team. Their breadth of client-side experience will help us identify growth opportunities with an omnichannel lens. Combined with our existing 25 brand and marketing consultants, this retail, sales and shopper team will unlock commercial growth opportunities for our clients across marketing and sales, which will give them a lasting competitive advantage in the market.”

Contact for more information.

To celebrate the centenary of women getting the vote in the UK, the initiative led by Kantar, recently hosted an exhibition of trail-blazing campaigns that successfully engaged women over the decades and invited practitioners to learn from ten best-practice brand case studies of today.

In this special AdWeek session, we bring back together marketing leaders at the vanguard of a new era in progressive gender portrayal, to ask what good looks like and why the approach is not only good for society but also for performance of their brands.

Attendees will hear how smart organisations are making the necessary infrastructure, cultural and framework changes to ensure their products, experiences and advertising today reflects changing consumer expectations and delivers on what women want across categories.

Picturehouse Central, Shaftesbury Avenue, London W1D 7DH
Nearest tube stop: Piccadilly Circus

Places are limited and will be allocated on first come – first served basis

View Agenda

Financial Times rates Kantar Consulting as one of the UK’s Leading Management Consultants 2019

We’re delighted to announce that Kantar Consulting has been rated as one of the ‘UK’s Leading Management Consultants’ in a special report published by the Financial Times in January 2019.

The list, collects recommendations from other consultancies and from clients. The results are then grouped by consulting service and by sector.

On a crowded podium, Kantar Consulting received a ‘silver’ rating within the ‘Consumer Goods & Retail’ sector and three additional ‘bronze’ ratings for consulting services around ‘Innovation, Growth & New Business Models’, ‘Marketing, Brand & Pricing’ and ‘Sales & Customer Relationship Management’.

Click here to see the full list.

Kantar at the POI Canadian Summit

Kantar at the POI Canadian Summit

Location: Toronto, Canada | Date: 12 June 2019 – 1:40 PM -2:25 PM

Participate in the POI Canadia Summit, visit Kantar at its booth, and attend David Marcotte’s presentation!

The Canadian Retailer, Shopper, and Solutions in 2030

How will retailers manage grocery stores in 2030? Will there be flying cars and transporter beams? Dial back the hype, but don’t count on the same ‘old. New research from Kantar, in partnership with the Coca-Cola Retailing Research Council, explores the future for grocery retailing. Join us for a discussion of the study’s key findings, including how stores will meet the needs of a digitally-enabled shopper, how complex automation and the robot/employee relationship will evolve, and what investments are most likely to drive profitability.

See the full Event Agenda

Register Now


SVP Operations Strategic Advisory Services Americas, Kantar

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Turkish Key Accounts Workshop

Location: Istanbul, Turkey | Date: 5 December, 2019
Learn how to grow your business and win with key customers in the Turkish market. Understand how formats are shifting across discount, convenience, supermarkets and online, explore how to optimize pricing and promotional strategies for consolidating customers, and discuss how to best manage opportunity in a time of uncertainty.


Retail Insights Conference

Location: Atlanta, GA | Date: 11-12 Dec 2019
Join us as we reveal our retailer and shopper expectations for the next five years and the strategies you will need to succeed with core channels and emerging growth platforms over the long term.


Fashion & Beauty Retail Workshops

Location: London, UK | Date: 14 November, 2019
NEW! Two back-to-back, half-day workshops will explore the retail models and strategies driving the evolution of Fashion & Beauty retail in Europe. Learn where to play and how to win, gain insight into changing shopper motivations, digital trends and technology enablers, and discover new ways to create truly omnichannel fashion and beauty experiences.


Walmart and Sam’s Club Workshop

Location: Bentonville, AR | Date: 6-7 Nov 2019
As Walmart announces its 2020 investment plans, join Kantar’s Walmart, Sam’s Club, and shopper experts for insights into how you can align yourself with the retailer’s strategic direction and capitalize on its new ventures.


Amazon Workshop

Location: Seattle, WA | Date: 23 Oct 2019
Join us as we analyze Amazon’s current and future initiatives so you can keep pace with the online retailer’s quickly evolving platforms and Prime connections. We will also discuss how you can best position your organization for success in the age of Amazon.