To celebrate the centenary of women getting the vote in the UK, the initiative led by Kantar, recently hosted an exhibition of trail-blazing campaigns that successfully engaged women over the decades and invited practitioners to learn from ten best-practice brand case studies of today.
In this special AdWeek session, we bring back together marketing leaders at the vanguard of a new era in progressive gender portrayal, to ask what good looks like and why the approach is not only good for society but also for performance of their brands.
Attendees will hear how smart organisations are making the necessary infrastructure, cultural and framework changes to ensure their products, experiences and advertising today reflects changing consumer expectations and delivers on what women want across categories.
Picturehouse Central, Shaftesbury Avenue, London W1D 7DH
Nearest tube stop: Piccadilly Circus
Places are limited and will be allocated on first come – first served basis