Kantar Consulting introduces Perfect Category

KANTAR CONSULTING COMBINES ‘BIG DATA’ AND VIRTUAL REALITY TO CREATE THE ‘PERFECT’ SHOPPING EXPERIENCE.

Kantar Consulting, the newly launched specialist growth consultancy, today announced the introduction of Perfect Category, a technology solution that enables brand owners and retailers to design physical retail environments down to the shelf-level ranging in virtual reality and simultaneously forecast the revenue impact of those decisions.

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