Location: Hyatt Regency Chicago, IL, USA | Date: 13-14 November 2019
Attend the Path to Purchase Expo 2019, visit us at our Booth 532 and attend our presentation:
Shopper 2.0 Win the OmniCommerce battle by being Shopper Centric – James Sorensen, EVP Kantar
Ecommerce is growing faster than other channels, but online sales remain low. Why isn’t online sales bigger? The answer: We are too focused on the retailer and the technology and not focused enough on the shopper. In this presentation, we will explore the lessons learned from Shopper 1.0, and how we can avoid the mistakes of the past by removing barriers along the omnicommerce shopper journey and optimize the physical and digital shelf.