Welcome to this month’s “Switch On,” and happy post-Prime Day, everyone! For those of you who were on vacation with no internet, Amazon celebrated yet another edition of the world’s second-best fictitious shopping holiday.
Our Prime Day coverage was outstanding, notably live streaming updates by Alvaro Morilla, Meaghan Werle and Elley Symmes. This year, Amazon used Prime Day to deepen members’ relationship to the Amazon ecosystem through tech products and subscription offers like Subscribe & Save and Pantry. For the first time, Amazon involved Whole Foods in the day, giving $10 credit on Amazon.com for $10 spent in stores. A recruiting tool for new members has now morphed into a retention tool for the world’s most lucrative retail ecosystem.
If Amazon has to innovate to Switch On Growth, hopefully that inspires everyone to do the same. Have a great month!
– Bryan Gildenberg & J. Walker Smith Chief Knowledge Officers, Kantar Consulting
Coming of Age: The Coming E.R.A. of Value & Growth in the Third Age of Consumption
Coming of Age, an update to last year’s white paper, The Third Age of Consumption, explores the ongoing shift in the marketplace toward a new E.R.A. of value and growth in experiences, relationships and algorithms. Learn more (15 min)
Kantar Consulting’s Top 50 U.S. and Global Retailers of 2018
The results are in and the 2018 Top 50 U.S. and global retailer rankings do not disappoint. In the U.S., Amazon knocks Kroger out of the #2 spot, Globally, Alibaba jumps 10 spots ahead of where they landed in 2017. View the rankings (5 min)
How Data is Reinventing the Flatpack Empire
Ikea, Wunderman and Kantar Consulting teamed up at Cannes to share the innovative ways in which Ikea is using data to transform their business. Download presentation (10 min) and Watch the Ikea Toy Box video (3 min)
What Does the Supreme Court Tax Ruling Mean for Online Retail?
Last week’s decision may open the door for more states to tax online purchases. Our digital and macroeconomic experts address the impacts of this ruling on shoppers, large retailers, small/mid-sized retailers and marketplaces. Read now (5 min)
Future of Consumption Podcast: Futures Thinking
Future of Consumption host Andrew Curry interviews senior client leaders Lloyd Burdett and Joe Ballantyne about Futures Thinking. Listen Now (50 min)
Introducing Global eCommerce Data & Insights with Digital CommerceScope
With digital increasingly influencing retail, retailers and suppliers need a truly holistic view of individual shoppers. Our Digital CommerceScope study empowers decision-making and turns data into tangible actions. Learn more about the study and how Kantar Retail IQ subscribers can benefit. Read now
Canadian Retail and eCommerce Conference
September 19-20, 2018, Toronto
Discounters Planning Workshop
September 20, 2018, Frankfurt
Digital Leadership and Amazon Workshop
October 23-24, 2018, Seattle
Retail Sound Bites Podcast:
Amazon Prime Day 2018
Observations and takeaways from Prime Day
Listen now (65 min)
Understanding the eCommerce Shopper with Digital CommerceScope
Bring your digital shopper planning to new heights
View the session (22 min)
Your Category Leadership Capabilities and Strategy
How does your organization compare to best-in-class for category leadership?
Watch the video (6 min)