Achieve more with less, grow revenue and profit

Driving both revenue and profit growth is a great endeavour for consumer goods companies. In a challenging environment where growth is no longer found in comfortable places, Kantar can support your organisation throughout the commercial excellence journey thanks to the combination of the right processes, systems and skills enabled through a dedicated industry platform.

The Sales Performance Platform helps consumer goods companies to drive transformational programs by equipping their organisation to deliver against key growth pillars: assortment, pricing, trade terms & promotions, channel and customer planning, field force and distributor management.

It offers manufacturing companies recognised best-in-class cloud-based solutions to manage key processes – category management, business planning, trade promotion management, and retail execution – and drive people capabilities through a single environment that combines transactional and advanced analytical capabilities, embedded insights and industry best practices.

Kantar growth experts help speed up organisational readiness by scaling best capabilities across developed and emerging markets through a proven approach.

As a result, CPG companies can successfully bridge the gap between strategy and execution, enable effective ways of working across their organisation and profitably grow in today’s and tomorrow’s world.

Process Automation: integrated management of key commercial processes

Sell more, sell smarter and be a better collaboration partner with your retail partners.

Win at the shelf across markets with proven scalable solutions that arm your organisation to deliver successful go-to-market approach, from strategy to execution.

Support better and faster decisions by leveraging contextual insights and prescriptive analytics on daily activities, from business planning to retail execution

Help your organisation to capitalise on internal knowledge and experience through embedded social collaboration tools and tailored learning interventions.

Sales Performance Platform: Achieve More with Less

Advanced capabilities: industry-proven, virtual reality and AI-enabled, insights-driven

Underlying technology

Ensure wide-scale adoption thanks to our modular, flexible, device agnostic, service-oriented cloud architecture.

Raise productivity, reduce efforts & costs through process-oriented, user-centric, configurable, and scalable solutions.

Realise business benefits quicker and get exactly what you need, when you need it and keep TCO under control.

Advanced Analytics & AI
Leverage real-time actionable insights, thanks to state-of-the-art advanced analytics, machine learning and AI.

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