Brands of the future need to unlock growth through digital capabilities

Our increasingly digitised world continues to drive unprecedented change across markets and industries. As bricks and mortar stores lose their dominance, brands are faced with new routes to the consumer and great opportunity exists to utilise new digital and physical consumer touchpoints. Brands and suppliers, therefore, must focus primarily on their consumers and these consumers’ retail journeys, to truly comprehend their specific connected lifestyles and shifting behaviours.

Our eCommerce and ominichannel team of experts help global brands and suppliers meet the expectations of these increasingly connected shoppers when selling through the agility-demanding online retail environment.

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How we help you achieve growth

Kantar’s expertise spans the entire value chain to unlock the growth – from strategy to operations. Our practice team are all eCommerce practitioners with considerable experience in driving eCommerce from a brand owner and eRetailer point of view. As such we are best placed to understand your pain points and develop practical and actionable strategies and solutions.


eCommerce Strategy

• Strategy Roadmaps

• Where to Play, Channel Strategy

• Investment/Size of Prize/ROI

• Digital Retail Trends & Innovation

• Omnichannel Landscaping and eRetailer Projections/Forecasts

• Retail IQ /Thought Leadership

• Events / On-sites

Brand & Shopper

• Brand/Shopper Experience

• Content Strategy

• Direct to Consumer Platforms

• Social Commerce

• Connected Shopper Journey

• Touchpoint Analysis

• Digital Shopalongs/ Decision Trees

• A/B Testings

eRetail & Platforms

• How to Win, Channel Planning

• Pureplay Platforms (Amazon)

• Marketplace Platforms (Alibaba)

• B2B/RTM Platforms

• eCategory Mgmt Best Practice

• Integrated Commercial Planning

• Joint Business Planning

• Deep Analytics/Perfect eCategory

Capability & Organisation

• Benchmarking/ Readiness Audits

• Core Process/ Workflow Redesign

• Organisational Design Blueprints

• Toolkit/Tech Stack Recommendations

• eCommerce & Omnichannel Training

• Live Learning/ Business Simulations

• Digital Commerce Academy/Seminars

• Impact Measurement


Our Experts




Vice President – eCommerce



Director of Consulting, eCommerce & Omnichannel



Senior Vice President, Head of eCommerce/Digital Insights



Vice President eCommerce and Digital Insights



Director of Consulting – eCommerce



Director of Consulting – eCommerce



Vice President, eCommerce & Digital Insights



Head of Strategy – Global eCommerce

Thought Leadership

eCommerce & Omnichannel Conference

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eCommerce & Digital Strategy Conference

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2019 eCommerce Outlook for Brands

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eCommerce Whitepaper – How to Win: Porfolio

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