Our Canada MONITOR subscription insights deliver the thought-leadership, analysis, and on-demand intelligence on the most critical emerging trends, growth segments, and opportunities in the Canadian marketplace. Backed by a comprehensive survey of consumer values, attitudes, and lifestyles and fueled with insights from our experienced team of consumer experts and cultural analysts, Canada MONITOR is a new resource for brand marketers and strategists seeking new ways of winning in the fast-moving consumer marketplace of today and tomorrow.
Questions we answer:
What are the major attitudinal and values differences between Canadian and U.S. consumers?
What is the psychological profile of the Canadian cannabis user?
How are French-Canadian consumers’ consumption values different than the rest of Canada?
What are the top brand and marketing strategies likely to resonate with Canadian consumers and why?
How do the financial attitudes of Baby Boomers and Millennials in Canada compare with one another?
How is multiculturalism playing out in Canada in these divisive times?
VP, Head of U.S. MONITOR