Overview of Streetscapes
Streetscapes is Kantar’s Network of global cultural correspondents.
Streetscapers observe, interpret and report on what’s shaping their marketplace, helping clients learn from the leading edge of culture and switch on growth.
Streetscapes and MONITOR
Streetscapers continually provide on-the-ground context and nuance behind our MONITOR data assets.
Cultural Streetscapes Microsite
A collection of products, services, and campaigns that signal emergent trends across the world.
The Streetscapes Microsite is a dynamic feed of global marketplace discoveries from our Streetscapes Network that signal evolving consumer values.
Custom Trend Radars
Deploy Streetscapers on Custom Trend Radars to uncover marketplace discoveries, track the evolution of consumer values and attitudes, inform cultural strategy, and inspire innovation pipelines.
Sample Streetscaper Briefings
- How are emerging local discourses on inclusivity disrupting traditional definitions of identity across European hot-spots?
- What’s the current landscape for holistic beauty innovations in Thailand, China and Indonesia? How can new trends here be incorporated into strategy for South America?
- What lessons can be gleaned from best-in-class global innovations in event planning and holiday packages, in order to create new strategies for honeymoon services?
Global Cultural Intelligence
Members of the Streetscapes Network are vetted for their cultural expertise, insight and future-focused perspectives.
TYPICAL CAREERS: Journalists, writers, tech & lifestyle bloggers, media & marketing strategists, designers (print, digital, video), entrepreneurs, et
Senior Product Manager, Streetscapes