Bring “Big Data” down to human scale
What if you could make better sense of your customer and prospect data, and as a result, make better decisions by unlocking the human dimension embedded within your proprietary behavioral data?
And what if you could turn this insight into action that creates real impact for your brand?
Imagine if insight and knowledge were your competitive advantage.
They can be.
How we can help you achieve growth
Propel strategy to action on a platform designed to move insights to activation
Align offers, channels, and messaging – cut through the clutter, and target with relevance
Create impact through stronger connections with your most important customers and prospects
Kantar Consulting’s proprietary data tools are developed from the U.S. MONITOR consumer attitudinal research.
Powerful algorithms project Kantar Consulting consumer insights onto the full U.S. adult population (240MM+), and can be linked to digital platforms and your own customer database for insight and activation.
Deeper human insights linked to your own data creates YOUR competitive advantage and delivers higher ROI.
We offer tools and solutions to help you Accelerate, Connect, Engage:
MotiveMix uncovers specific motivations driving today’s consumer to help you shape a stronger, more successful relationship based on what matters most in their lives. Learn more
MindBase identifies unique consumer segments and the attitudes and values that bind them as a generation but set them apart as individual cohorts. Learn more
A unique approach to applying a wellbeing framework which encompasses health and fitness, emotional health, social connection and financial security.
(Coming Q2 2019)
Strategic Consulting Services and Tactical Tool Kit
Round out your understanding of the “WHO” and the “WHAT” with deeper comprehension of the “WHY” and the “WHAT NEXT”.
Applying our syndicated data assets accelerates your understanding of the human dimension of your customers’ behavior. Our consulting experts bring your segment insights to life with rich profiling, embedding workshops and strategy sessions to drive impact. Our tactical tools include geo-targeting, customer and prospect data, digital audiences and more.
EVP, MONITOR Analytics
VP, MONITOR Analytics
Consultant, MONITOR Analytics
Analyst, MONITOR Analytics